The Importance of Meta Tags on Your Website

What are <meta> Tags Good for?

Just add Meta Tags for top search engine rankings.

Wrong. If you think that Meta tags is the answer to your question of “How do I improve my search engine ranking?” Well, they’re not. Meta tags have no effect on how your visitors will view your pages and enter your information into directories. If you view the HTML sources for the web pages of, you would have noticed that they all contain META tags. META tags influence the way some search engines list and index web pages. But Google doesn’t use the “keywords” Meta tag in their web search ranking. HTML Meta tags are information inserted into the “head” area of your web pages. It’s one piece of a large algorithmic puzzle that major search engines look at when deciding which results are relevant to show users who have typed in a search query.

Title Tags

Title Tag is not actually a Meta Tag even though it appears at the head of the page. The title tag is a required page “element” according to the W3C while Meta tags are optional page descriptors.

Description Meta Tags

They are used to describe your site in the search results.

Meta description tags are short paragraphs used by webmasters to advertise content to searchers to let them know exactly whether your page contains what they’re looking for. This description is more important than you may think because these are important in gaining user click-through from SERPs. It should employ the keywords rationally and also create an appealing description that a searcher will want to click. Uniqueness and direct relevance between each page’s Meta descriptions is key. The description should optimally be between 150-155 maximum characters.

Keywords Meta Tags

The Meta keywords tag allows you to offer additional text for search engines to index along with the rest of what you’ve written on your page. It can highlight a particular word or phrase in your text. Make sure you haven’t put hundreds of keywords hoping for a higher search rankings because it won’t work. Sorry. Long before, during the time of the ancient search, they were used to determine which keywords your page will be listed under. However, the keyword tag is now obsolete. If you already have keywords Meta tags on your website, there’s no reason to hurriedly taking them out as long as they’re not spammy. Just take them out if you have time to reduce load and page weight.

Robots Meta Tags

Understanding this tag is very essential.

The robots tag is one of the most important tags. Robots Meta tag is a simplified way of telling robots what you want and don’t want indexed or followed on your site. Search engines will look for a META Robots tag to determine how they index your site. If the search engine does not encounter such a tag, it will assume that it can index and follow the links on the page.
Here’s a sample of Robots Meta Tags: <meta name=”robots” content=”noindex, nofollow”>

Charset Tags

All sites must validate charset. The Meta charset attribute specifies the character encoding of the current document. It is extremely important that you explicitly declare the encoding of every HTML document.

Here’s a sample of Charset Tags: <meta charset=”utf-8″>

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