Your content is your most valuable resource. It requires efforts and investment to make it as well as to protect it from thieves. Unfortunately, content theft is way too common and there is hardly a site that hasn’t been influenced.
On the other hand, as an experience shows, when there are a thousand articles to be taken care of, this procedure takes too much time and practice makes sense to do only for important articles. Anyway, you can’t let thieves with your content ‐ you should recognize what to do when you experience theft. Here are the means on how to secure your content.
Why Your Content Is Your Most Important Asset?
When you are new to SEO, the response to this question is obvious. As we say, “Content Is King”. You require unique content in order to rank well in google and this is the reason you chunk articles, pictures, recordings, and so on to distribute on your site. However, it is so natural to copy+paste content and this is the reason content theft is so normal. If it weren’t bad enough that you feed somebody else’s site for free, the duplicate content punishment makes a difficult situation even worse. Google is making a decent attempt to manage duplicates but it is way too common to see stolen articles rank higher than your own. This is the reason why it is so important to secure your content in any way you can.
Place Copyright Notices and Watermarks.
Sometimes thieves aren’t aware they are stealing. There are numerous articles, pictures, recordings, and so forth in the area that is free to use even commercially. So as to stay away from confusion to your content isn’t in public domain, be sure to place a Copyright see in the footer of your site, or even better ‐ under the copyrighted bit of content itself. It also makes sense to add physical boundaries to theft. For example, you can include watermarks for pictures and recordings ‐ these aren’t 100% secure however they will stop a some of the thieves because with your watermark it will be awkward to use the stuff somewhere else.
Use Google Authorship to Guard Your Content.
Google Authorship is a very useful tool when it comes to content assurance and building your online reputation. Basically, the idea is simple ‐ you enter your online stuff and claim authorship about it. The main issue is that you should use your real name ‐ this is an issue, in the event that you compose under a pen name, or ghostwrite, or basically would prefer not to uncover your authorship because of protection concerns. If your site has various writers, despite everything you can use Google Authorship, however, every one of them must claim his or her articles separately.
Once your content is entered in Google Authorship, Google knows it’s you who made it, so regardless of whether it gets replicated, you won’t get the copy content punishment.
Set Google Alerts to Watch for Copied Content.
Protecting your content from theft is one thing, catching thieves is another. Regardless of whether you complete a great job in guarding your content, there will be thieves. The easiest way to get them is with the assistance of Google Alerts.
Google Alerts is another helpful service from Google. Without going into too much detail, the logic is this:
You duplicate sentences from your content and make alarms to be advised when they seem on the web. You have to make them a direct match (i.e. use quotations) so that when your words get found somewhere else, you get an alert. It’s ideal if you make 2 or 3 alerts for each article ‐ one for the first paragraph and some more from random places in the text. Your first paragraph may be replicated more ‐ for example as an introduction to your article, followed by a link to your site. This isn’t theft yet regardless you need to know about it. Additionally, if your content is distributed and you are quoted as the creator, this technically isn’t theft either, however you unquestionably dislike it.
How to Deal with the Theft
- Prepare Your Evidence – The first step is to gather your evidence. This means to make screen captures and set up the first documents. Obviously, it’s difficult to demonstrate you were the first to distribute this specific piece because of the fact that having the drafts for an article doesn’t mean much ‐ they could have been made a short time in attempt to outline the original writer. For pictures and recordings, on the off chance that you have the source documents, this could be more of a proof.
- Contact the Thief – After you have your proof, now it’s a great opportunity to make real steps. You may be tempted to, however, don’t start biting right away. To start with, send a friendly email to the infringing party. Regardless of whether the probability isn’t high, it’s possible the theft wasn’t on deliberately. It’s possible that after your friendly email the blog owner removes your content and the issue is tackled. If the email to the blog owner doesn’t help, contact their facilitating supplier. Attach the confirmation you have and if the infringement is blatant, it’s very possible their facilitating supplier may even close their record, on the off chance that they would prefer not to expel the stolen content individually.
- File a DMCA Complaint – You present a DMCA (Digital Millennium Copyright Act) complaint with Google to instruct them to deindex content stolen from you. For this situation, ‘stolen’ implies used without your consent or without crediting you. Google is normally fast in removing stolen content, so you can expect that not long after you present the complaint, it will be removed from Google’s list. Managing content theft is very time-consuming however if you need to ensure your rights (and your SEO rankings), you have to do it. It’s a never-ending battle yet with the correct devices, as described in this article, your chance of success is good.