Citation FAQs For Agencies

No — these are completely different products. Citation Builder is a one-time submission service where we build or clean up your client's citations and deliver a report. Managed Citations is ongoing monitoring and governance: quarterly cycles that keep citations accurate, indexed, and protected over time. Most agencies use both — Builder first, Managed as the retention layer after.

Quarterly is the standard cadence — it's the most scalable and margin-safe option for most locations. Monthly monitoring is available under the Pro plan and is recommended for higher-change businesses such as healthcare practices, restaurants, or businesses that have recently moved or rebranded.

Core ecosystem listings — major national directories and primary data aggregators — are included across all plans regardless of who originally built them. Extended monitoring of citations built by other providers can be added as a premium option with clearly defined scope. We always define what's monitored upfront so there are no surprises.

No. Monitoring uses a hybrid approach — structured systems combined with manual validation. Fully automated monitoring generates too many false positives and misses context-dependent issues, like when a name variation is intentional versus a real data error. Our hybrid method keeps accuracy high and revision rates low, which is what protects agency margins over time.

Monitoring is not the same as rebuilding. If a client changes their address, rebrands, changes their phone number, or merges multiple locations, that typically requires a full citation rebuild. We identify these situations clearly within the monitoring report and flag them as upgrade recommendations — giving your agency a clean upsell path without any awkward conversations.

Never. Managed Citations is delivered 100% white-label and all communication goes through your agency. We don't reach out to end clients, don't appear in deliverables, and don't include any branding in the reports we produce. Your clients have no visibility into our involvement — we operate entirely as your backend team.

The most common approach is per-location quarterly billing — often positioned as "Local SEO Maintenance" or "Citation Governance" inside a broader local SEO retainer. Agencies that bundle it this way typically resell at $99–$149 per location per quarter. The Local Data Health Score™ makes it easy to justify billing each quarter — clients understand a score, and a declining score creates a natural reason to maintain the service.