Capturing Online Creativity

Exploiting Social Media Platforms

SMM is a type of marketing and a process that involves exploiting social media to influence and reach consumers that one company’s products and/or services are valued by acquiring traffic and manifesting social media tools like Facebook, YouTube, Instagram, Twitter, LinkedIn, Blogs and many others. Using Social Media Marketing (SMM) can help boost your brand [...]

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SEO: A Powerful Marketing Strategy and Investment

Search Engine Optimization (SEO) describes the tactical and strategic efforts to maximize a website’s placement in search engine results. SEO is the most cost-effective way to bring new customers and clients. SEO touches every part of a website. Making a basic understanding of SEO best practices is important for everyone who works on the user-facing [...]

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