Before creating any new listing, we review the citation audit to avoid duplicates. Each target directory is manually searched to confirm whether a listing already exists.

If an existing citation is found, we do not create a new one. Instead, we record the directory in the audit report and mark it as either correct or incorrect. If incorrect, we attempt to update it immediately or flag it for further action.

When creating a new citation, we carefully complete every required field. This includes the business name, address, phone number, website (ensuring it redirects to the correct page), email, description, categories, keywords, logo, and images. No field is treated as optional if it appears on the live listing.

Most directories require email confirmation or listing claims to activate submissions. We complete these steps promptly so listings go live and remain editable in the future.

We then cross-verify key details—such as business name, address, and phone number—against the client’s official website. This step prevents the most common citation errors before they happen.

If an email account is required for directory verification, we either use a client-provided email or create a dedicated business email following strict naming guidelines. Recovery emails are set up internally to ensure listings can always be accessed and managed in the future.

Accuracy at this stage saves significant cleanup later.