Google is the world’s most-visited website. This is where people go whenever they look for specific products or services. With the emergence of Search Engine Optimization (SEO), Google provides businesses with numerous opportunities to convert organic traffic into potential customers. This is where Google Business Profile (previously known as Google My Business) comes into play. GBP helps businesses generate new customers through Google search and Maps.
To maximize the use of your google business profile, you must learn how to optimize it. Here are a few simple and effective approaches to do so:
Get found on Google (and Google Maps)
Google is the ultimate search referrer, so if you’re looking for physical or web traffic, start thinking about how you can get visible in the search engine. And begin by creating a Google Business Profile.
Your GBP listing tells searchers where and when they can find and visit your business. Google Business Profile can help boost your local SEO as well. On a clear note, GBP helps people find businesses like yours when they are looking for similar products and services in their area.
A listing for a local business is more likely to show up when people search for a nearby business using Google Maps.
Manage your online business information
Your Google Business profile allows you to manage and update your contact information, store hours, and other important information. You can post updates that indicate whether you’ve got new product offerings, you’ve expanded your services, you’re temporarily closed, or back in operation again. As the Google Business Profile is known to have robust local SEO, the information you share online is more likely to rank higher than third-party sites that may have out-of-date information.
Establish relationships and build high levels of trust through reviews
Allow your customers to have a voice; let them share their views about you. In building customer loyalty, reviews can play a significant role in generating a meaningful way to build trust and credibility.
Google’s combined star rating and room for detailed reviews give customers the opportunity to share their journey and experiences with your business as they want. Reviews may contain negative or positive remarks. It depends on customers’ satisfaction with the service you deliver.
Know what keywords are relevant to your online presence
Incorporating the appropriate keywords into your google business post can significantly increase your traffic. It makes you more visible in search results when people search for keywords that match your gbp listing.
So if you have an existing business or planning to introduce a brand, then you must consider creating a Google Business Profile, as it allows you to list your business location on Google Maps and local search results. Creating this free profile is a great way to increase your visibility across Google services. It also enables you to display important information about your business, including the operation hours, contact details, location, or a link to your website. That’s when your target customers will begin to discover you and get in touch with you.