Category: internet marketing

Local SEO

How the change in Google SERP can affect PPC, Organic Search and Users

Google is trying to kill the organic search results. This is what comes to our mind when we first heard about the changes made by Google on the SERP. This is a messy situation for marketers. Google has removed the sidebar ads that we once seen on the right side of the SERP. They made [...] Read More

SMM

Exploiting Social Media Platforms

SMM is a type of marketing and a process that involves exploiting social media to influence and reach consumers that one company’s products and/or services are valued by acquiring traffic and manifesting social media tools like Facebook, YouTube, Instagram, Twitter, LinkedIn, Blogs and many others. Using Social Media Marketing (SMM) can help boost your brand [...] Read More